Who We Are
The People Behind Upside Avenues
Upside Avenues is a small husband-and-wife–run land company built on the belief that selling land should be simple, transparent, and human. When you work with us, you work directly with us—Neal & Emi—and a few incredible friends who help keep everything running behind the scenes.
The collage you see gives a glimpse into who we are—not corporate headshots, not stock photos, but real people who genuinely care about helping landowners.
Our story didn’t begin in land acquisitions.
We spent years in commercial real estate management, working closely with tenants, landlords, contractors, and property owners. Along the way, Neal also ran a construction company, gaining hands-on experience in estimating, project management, troubleshooting, and getting real projects built the right way.
Those experiences naturally led us into small development projects… and eventually into land.
That’s where everything clicked.
We dove deep—learning everything from straight-up acquisitions, to timber land prospecting to conservation easements, solar site evaluation, NNN ground leases, horizontal development, rezoning, entitlements, subdividing, probate properties, cell-tower sites, and even unconventional uses like agricultural or cannabis-related land.
Every project taught us something new.
Every landowner taught us something valuable.
And every piece of land reminded us of one simple truth:
Every acre tells a story — and it deserves to be understood, respected, and handled the right way.
Today, Upside Avenues is built around that belief.
We help everyday landowners unlock the opportunity in their property—whether it’s obvious, hidden, or waiting to be discovered.
Our Mission
To make selling land effortless—without pressure, confusion, or complications.
We give landowners a smooth, hands-free experience from start to finish.
If you’d like a clear picture of what happens next, you can see our simple process on the How It Works page.
Whether you inherited a property, no longer need the land, are dealing with a difficult situation, or simply want
a fast, fair solution, we make the process easy, clear, and tailored to your goals.
What Makes Us Different?
1. Real humans. Real conversations.
No phone trees. No overseas call centers. No scripts.
Just real people who know your name and care about your outcome.
2. Everything explained in plain English.
No jargon. No pressure. No confusion.
We walk you through every step so you always understand what’s happening and why.
3. Professional, secure closings.
We close through trusted title companies or attorneys—never risky self-closings.
Your protection and peace of mind always come first.
4. We buy almost every type of land.
- In-fill lots
- Rural acreage
- Recreational land
- Timber tracts
- Desert parcels
- Waterfront
- Hillside land
- Transitional or speculative land
- Commercial parcels
If you own it, there’s a good chance we can buy it.
5. We solve complicated situations other buyers avoid.
- Probate and inheritance issues
- Back taxes or liens
- Missing deeds or paperwork
- Squatters or access issues
- Difficult family ownership
We’ve seen it all—and we know how to fix it.
6. We occasionally partner with our sellers for bigger upside.
Some properties have more potential than an immediate sale can capture.
In those cases, we offer win-win joint ventures.
Scenario 1: Rezoning Partnership
If your parcel could be worth more with a zoning change:
• We handle the rezoning, applications, engineering, and meetings.
• You retain ownership throughout the process.
After approval, we sell together—and you keep a significantly larger share than if you
sold today.
Scenario 2: Subdivision / Improvement Partnership
Perfect for land that’s ideal for subdividing but expensive to develop.
• We fund the surveys, utilities, engineering, and improvements.
• You contribute the land.
Once the lots sell, profits are split fairly—often giving you a much larger return than a normal sale.
These partnerships aren’t right for everyone—but when they’re a fit, they can unlock tremendous value with almost zero cost or effort from the landowner.
Our Story
Upside Avenues grew from a simple idea:
Land should be easy to sell—and landowners should be treated with respect.
After seeing how many people were frustrated by confusing processes, slow buyers, and unclear offers, we set out to build
something better—something honest, human, and transparent.
Today, we help landowners across the U.S. unlock the value of their property while keeping the process simple, fair, and stress-free.